Jonathon Green says that the research looked at everything from the average arm-reach of female readers to commuting habits of non-newspaper consuming youth. Well, maybe..... However, I still find it hard to believe that there are potential buyers of newspapers out there who make their decision based on the format. It's a bit like choosing a meal in a restaurant according to the colour of the plate on which it is served.
|The last weekday broadsheet issue|
Green's comments about the broadsheet being traditionally linked to "quality journalism" are interesting, although he points out that the real reason for the broadsheet format was that it was needed for newspapers that carried large volumes of classified advertising - no longer an issue for the weekday editions of the Age.
My personal take is that it's been a pity that the reverse hasn't applied: maintaining the Age as a broadsheet until now does not seem to have preserved the quality of the journalism as cost cutting has taken its toll.