Publicity

I wonder what the selection criteria for a good write up are?    Do journos really scour the streets for the best coffee shop in town?    Or is there more to it than that, I wonder?
Pity that the writer's pre-conceptions about the area are so obvious.  But don't allow the facts to get in the way of a good story.
See
http://www.theage.com.au/entertainment/restaurants-and-bars/backstreet-bliss-20121008-2787c.html

(Thanks to aimi for alerting me to this article)