Given that Google started its existence as a "no frills" search engine, I wonder just what is intended here. There's a comment that they plan to integrate it into Zagat. I had never heard of Zagat, but perhaps that's not surprising because it doesn't seem to cover Australia. However, my assumption is that is, or is destined to be, an on-line review/advisory site. There seems to be money in this area, especially where travel is concerned. Apparently both
TripAdvisor and Expedia are listed entities in the US. In fact,
Wikipedia states that TripAdvisor was spun off from Expedia in a public
offering in December 2011. Perhaps Google wants to get in on the act!