Fund raising for........???

I have occasionally sent donations to an organisation the provides accommodation for the aged.   I admit that, deep down, part of the motive may be a feeling that it might not do any harm to be in their "good books" when the time comes....?   Or doesn't it work that way?   Be that as it may, I'm on their mailing list.
However, I was a bit taken aback by their latest appeal.   To provide emergency accommodation?  No.  To meet essential maintenance expenses?  No.  To provide iPads for residents.....YES.   No doubt a worthy cause, but even in this day and age, it hardly tugs at the heart-strings!  Perhaps it's designed to stir pangs of guilt in family members!