Different technologies?

I was on my way home from buying my newspaper this morning, when I saw a queue outside the Optus shop, an hour before it opened.

A little research showed that Apple's iPhone 5 is being released today.

What a technological difference.  There I am, looking forward to reading the print media over my muesli;  there they are, queuing for the latest in "technology" (not sure if that's quite the word, but it will have to do!)

Edit:    is it just a coincidence that the following article appeared in the Age today?  See
 http://www.theage.com.au/technology/technology-news/apples-homegrown-maps-leaves-users-lost-20120921-26a9b.html